January 2017

With over 95% of phone calls and texts answered by receipts, customer care is currently having one of the smartest methods of engaging clients: mobile marketing. This has outperformed direct mail flyers and email marketing that stands at around 20% depending on the industry. Jennifer Reynolds, a senior sales manager with Textedly adds, “according to Direct Marketing Association’s 2010 report, while text marketing leads to a conversion rate of 8.2%, direct mail and email stayed at 1.7%.”

Further reports have shown that customers who received a text message converted at the rate of 89% higher than others. This means that customers do not care about receiving many text messages and repetitive texts actually works. Here are some of the benefits of mobile marketing companies’ vs other advertising companies.

Detailed analytics

Unlike other platforms, mobile marketing platforms have detailed analytics. Companies can use mobile marketing to test different methods and ads and receive real-time feedback that helps them to quickly adjust their strategies to meet customer trends. The detail and speed at which they can be monitored is much more than other advertising companies.

They offer interactive and engaging content

As compared to other advertising companies, mobile marketing can offer videos, photos, and other interactive messages that customers can identify with in a personal way. This is a more engaging method of making the customers stay interested in the brand and the product. Through their rich media, consumers feel that they have become part of the company.

Ease of action

This is also another element that makes mobile marketing companies the best. With 90% of texts being read immediately, companies can rest assured that their texts will be read as soon as possible. With their call for actions, customers can also take immediate action if they need to. More so, 98% of mobile phones can receive texts hence there are no additional modifications needed.

Cost effective

Unlike other advertising companies, the ROI is highly optimized in mobile marketing companies. The cost per acquisition is far much lower than other competing advertising companies. This, therefore, sets it up as a future engagement platform.

Mobile marketing stands out

Since mobile messages are not lost in spam or junk, they stand out. Currently, most email servers use strong email filters that cause many emails to be discarded into the spam folder. With the huge load of junk emails, it’s hard for any direct email flyer to escape from being sent to trash. This means companies using mobile marketing have a marketing advantage over those that use other mediums.… Read the rest