What Must Companies do to be Competitive in Today’s Market?
With the growing number of medical spas, it is good to use a unique Medical Spa marketing for your spa. Since most medical spas offer fundamentally the same medically supervised skin improvement procedures, you should create a marketing plan that will improve your lead generation. How can this be achieved? Simply, follow the following medical spa marketing tips.
1. Evaluate your Existing Marketing Program
The first thing you need to do is evaluate your current marketing program. Evaluate what is working and what is not. Figure out the actual cost versus the benefit of each best marketing ad you are doing. Did the postcards work better than the radio ads? Did the free media attention from the grand opening get you lots of new customers?
2. Leverage your Current Information
When you take your customers information, you should be taking not only their mailing address but their e-mail address as well. You may want to start a monthly e-newsletter about your MedSpa. Highlight an employee or a new procedure. Remind everyone that summer is coming and they should get in for hair removal medications quickly. An occasional “Daily Specials” e-mail will allow you to respond to a lull in bookings by sending out a treatment special for the time slots you have.
3. Cross-market to Complimentary Businesses
The next time you are driving to your MedSpa take a look of who is around you. I am sure you will find many businesses that share the same demographic customer like you and are also looking for new customers. Visit the health food store, jeweler, or the organic wholesale club and create a marketing program with them.
4. Use Technology
When you opened your Medical Spa Marketing, you most likely purchased a bookings management system. Are you using it to its full potential? These systems often allow you to run custom reports where you can see which treatment rooms are being under-utilized, and which clients haven’t been in the medspa in a while. It may be time to check out the software vendors website to remind yourself of other productivity features which can help with your marketing efforts.
Conclusion
Customers are the key to a successful medical spa. To attract them, you have to stretch to the limit in your Spa marketing and come out of the comfort zone. Once customers are satisfied with your exceptional services, they will not hesitate in coming to your medical spa.… Read the rest
